Branding & Communication
Category:
Visual Identity | Communication | Graphic Design
Client:
Pôr do Som
Software:
Illustrator | After Effects
Project
Pôr do Som is an event organizer with focus in sunset events with House & Techno. They are known for the prime choice of locations & artists performing
pôr-do-sol (sunset) + som (sound)
Our intention was to modernise the brand, fit aestheticly in the scene and still be able to connect with our audience. I was inspired by organic shapes, like the sea and sun, but I wanted to keep clean lines to fit in the industrial origin of techno
Approach
I aimed to refresh their previous communication and branding, starting with an update of the logo and creating brand guidelines with fonts and color palletes that reflect the brands image. I also created an animation of the logo to strengthen the communication.
Challenges
Even though the concept was interesting, the previous logo did not represent graphically the values of the brand. We needed a refresh look that was contemporary and fitted in the eletronic music culture. Above all they need to have their own identity.
Results
With the updated logo we solved a lot of issues in our communication. We now have the aesthetics that matches our industry and the niche in that industry itself. We look more modern, cool and the idea of the LP and the sunset is being portrayed in a less evident way.
